Kab-fam Ghana gives Korle-Bu Chest Clinic facelit
Family and household electronics giant, Kab-fam Ghana Limited has renovated the Chest Clinic at the Korle-Bu Teaching Hospital. The work undertaken by the company includes, painting of the abandoned building,…
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Data-driven campaigns: is your business making any of these fatal mistakes?
Are your digital campaigns truly data-led? Or are they kind-of-data-led with very little consultation of the numbers going on below the surface? (It’s ok, I won’t tell.) In this digital era,…
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Brewing a culture of creativity to lead future growth
One thing’s for sure. People’s expectations for brands have changed, but our playbook for marketing had not. In the United States, the beer industry has been under pressure and to…
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Influencer marketing spend grows 83%
There has been an 83% year-over-year growth in influencer marketing spend in the US and Canada, according to research from the influencer marketing measurement company, Instascreener. Despite marketers like Unilever’s…
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